Author Archives: Matthew Taylor

Increase your click thru rates with three simple steps.

Even paid search campaigns that are producing great results can be optimized. With any marketing channel, it is important to quantify a Return on ad spend (ROAS). If the ROAS is not where it needs to be for your campaigns … Continue reading

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Search Engine Optimization Ranking Factors

Now that many businesses are growing their brand online, the desire to rank well organically for key search terms has been a major focus. As any marketer who has an overwhelming passion for his career, I constantly discuss initiatives and … Continue reading

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Local SEO – Snapshot for increasing search rankings for the brick and mortar.

I have been working in the online space for several years and I have seen strategies and priorities change for search dramatically year over year. A certain algorithm change or additional resource or tool has allowed us to continuously change … Continue reading

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Endeca Discover 2011

Last week, I attended Endeca Discover 2011 in Phoenix Arizona. The conference consisted primarily of case studies and technical workshops geared for Endeca software users.  While there were some great sessions devoted to the software and its range of uses, … Continue reading

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How did the Google “Panda/Farmer” Update affect your Site?

At the beginning of last week lots of webmasters and online marketers were shocked to see massive shifts in traffic and ranking on Google’s Organic search results page. These changes are due to what Google is referring to as the … Continue reading

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Affiliate Summit West Session Review

We attended Affiliate Summit West last weekend and had the privilege of sitting through James Martel’s session on “Affiliate Marketing for Beginners”. I originally attended the session in hopes of picking up a few new affiliates, but figured the session … Continue reading

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“Herding Cattle” – Tips for a successful website conversion rates

When it comes to an eCommerce campaign, many factors decide the success or failure of the site design. We have discussed these in depth and understand that each brand will bring upon new challenges and exceptions. What works for one … Continue reading

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Bluewire Group Announces Partnership with Koko Fitclub

Bluewire Group would like to welcome Koko Fitclub (http://www.kokofitclub.com) to our list of valued partners. Koko Fitclub, the fitness industry’s most exciting new health club franchise. We are very excited about the opportunity to work with the group and drive … Continue reading

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PPC Strategy, Automated Vs. Manual bidding

PPC marketing can be tricky at times as there are many factors that can play into making bidding decisions. Seasonal factors, economic factors, maybe your business is having a sale at a certain time and you think people might react … Continue reading

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Online Retail – How valuable is site optimization and conversion?

When talking to our clients I spend a hefty amount of time discussing search engine marketing strategies, customer acquisition tactics and overall web traffic initiatives. Most of the time we don’t spend our initial conversations about site conversion and its … Continue reading

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