Category Archives: Conversion Rate Optimization

“Herding Cattle” – Tips for a successful website conversion rates

When it comes to an eCommerce campaign, many factors decide the success or failure of the site design. We have discussed these in depth and understand that each brand will bring upon new challenges and exceptions. What works for one … Continue reading

Posted in Conversion Rate Optimization | Tagged , , | Comments Off

Online Retail – How valuable is site optimization and conversion?

When talking to our clients I spend a hefty amount of time discussing search engine marketing strategies, customer acquisition tactics and overall web traffic initiatives. Most of the time we don’t spend our initial conversations about site conversion and its … Continue reading

Posted in Conversion Rate Optimization | Tagged , | Comments Off

Don’t Burn Your Investment Dollars By Following These Simple Website Planning Steps

I remember creating my first website as a freshman in high school circa 1997. The internet was new and vibrant and my goal was to get my name out there and watch the magic happen. I quickly started learning HTML … Continue reading

Posted in Conversion Rate Optimization | Tagged , , , , , , | 1 Comment

5 Tips on Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization? Aside from being my job and passion, conversion rate optimization (CRO) is the process of optimizing your site to persuade your visitors to complete an action.  Sometimes that action is completing a purchase, sometimes it is subscribing … Continue reading

Posted in Conversion Rate Optimization | Tagged , , , | 16 Comments