Category Archives: Online Advertising

Increase your click thru rates with three simple steps.

Even paid search campaigns that are producing great results can be optimized. With any marketing channel, it is important to quantify a Return on ad spend (ROAS). If the ROAS is not where it needs to be for your campaigns … Continue reading

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Bluewire Group Announces Partnership with Koko Fitclub

Bluewire Group would like to welcome Koko Fitclub (http://www.kokofitclub.com) to our list of valued partners. Koko Fitclub, the fitness industry’s most exciting new health club franchise. We are very excited about the opportunity to work with the group and drive … Continue reading

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PPC Strategy, Automated Vs. Manual bidding

PPC marketing can be tricky at times as there are many factors that can play into making bidding decisions. Seasonal factors, economic factors, maybe your business is having a sale at a certain time and you think people might react … Continue reading

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