Tag Archives: PPC

Increase your click thru rates with three simple steps.

Even paid search campaigns that are producing great results can be optimized. With any marketing channel, it is important to quantify a Return on ad spend (ROAS). If the ROAS is not where it needs to be for your campaigns … Continue reading

Posted in Online Advertising, Paid Search | Tagged , , , , , | 1 Comment

PPC Strategy, Automated Vs. Manual bidding

PPC marketing can be tricky at times as there are many factors that can play into making bidding decisions. Seasonal factors, economic factors, maybe your business is having a sale at a certain time and you think people might react … Continue reading

Posted in Online Advertising | Tagged , , | Comments Off